(RTTNews) - Shares of Ancestry.com (ACOM) have begun trading in the last half hour, rising in their public debut. The stock is trading at $15.19, up $1.69 in its opening session.

The company, which runs a website that allows people to investigate their family heritage, priced an initial public offering of 7.4 million shares at $13.50 per share, in the middle of its projected range.

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